Marketing Technique, or Truth – Understanding the Ads You See on the Internet

I really never thought I would have to put this into writing. I actually assumed that everyone using the Internet understood this. But hey, I am a big thinker, I do not spend my time thinking about or sweating the small stuff. Until it came to my attention how harmful this is to the real business marketers out there and how silly it is for this to even be an issue.So what is it? It is search engine results advertising, or pay per click advertising.A couple of years ago, I took an Internet marketing class, although it was basically a waste of my time, there is one thing which really stands out from that class.We were taught “when advertising on the Internet, find something that is really hot and connect your keywords to it” to generate more traffic and greater results. The example we primarily used was “who is hot in entertainment”. For example, if Britney Spears is in the news, use her as a keyword and link your site and your ad to anyone who is searching for information on her.Well, at the time, I thought it was silly and actually unethical, so I never used that technique. After all, people searching for Britney would never be looking for a way to improve themselves or even a home based business.But today, I find this tactic is being so badly misused in Internet Search Marketing. Google any legitimate business or person and what you will find is paid advertising, ads that blast or slam the company only to bring attention to another company.I find this especially true in home based businesses, but don’t just take my word for it. Google any legitimate business, businesses where people are having amazing success and results and see for yourself what those with no ethics are doing.You will find things like “Why I did not join”, Why I quit”, “This is a scam” and the disgusting antics go on and on and on.Most Internet marketers would NEVER pay any attention to ads such as this. Marketers know these people are just using unethical approaches to ride the tide of success of other legitimate marketers. But the inexperienced public does NOT know this. Unfortunately they believe what these guys are saying. All they really have to do is click on the ads and see that it is actually an ad for another company. Duh! How hard is this to figure out??Why do you think advertising always slams the other guy? If the other guy is hot, then jump on the bandwagon. That is all these sleazy people are doing, is jumping on the bandwagon of success. Making a disgusting attempt to legitimise themselves by disenfranchising the real marketer.So, what do I suggest? Do your homework. Talk to people who are ACTUALLY involved in the opportunity so see what they think. Talk to the Attorney General of the listed home state, talk to the Association of Home Business, talk to the State Incorporation offices, they will tell you all you need to know. BUT, do not listen to unethical, sleazy people who do not know how to advertise without slamming another company.Anyway, why would ANYONE want to get started with a business who bases it’s advertising on slamming other businesses? That would certainly be a red flag to me and businesses started with this technique are surely going to have little success. It is the law of nature, the Law of Reciprocity”.And one more thing I absolutely must add here…Adults have to be responsible for their own results in life. If someone fails at any business opportunity, it is because THEY failed. Either they did not follow the already proven systems (trying to reinvent the wheel), or they were waiting for someone else to do the work for them, or maybe even they never expected to succeed anyway. I truly believe this is why most failures occur, there was never a level of expectation for success.You should also trust your feelings in these cases as well. If a product feels right, if it is hot, if it is cutting edge, and if others are having success, then there is no reason why you can not as well as long as you are willing to do the work.So get out there and find what you are looking for, but stay away from paid advertising slamming your company and let those who are practicing this know, it DOES NOT WORK FOR YOU!To your success…

Conversations With CEOs – Why Business Savvy Counts

“But I know my profession inside out,” says my next door neighbour. “I don’t understand why this particular contract eluded us.”

Most of us can checkmark the long list of reasons why clients do business with us. Besides establishing rapport and long-term relationships, providing excellent quality of service and technical accuracy, often there is one important criteria that hasn’t been given consideration. This is most true when dealing with senior executives. Decision makers gravitate to professional experts they trust to understand their business and the particular industry issues that can make or break their success.

They appreciate that you are an expert tax advisor for example, and wouldn’t see you if you weren’t. However, they are most interested in how you can help them navigate industy issues inside and outside of what you do as a professional. What do you actually know about business and particularly theirs? How conversant are you? Can they introduce you to their investors? Their Chairman of the Board?

Now you ask, “How can I keep up with all the nuances related to a multitude of industries when I can barely keep up with all the ongoing changes related to my own profession and staying at the top of my game?”

Here’s a few suggestions:

I. Identify the industries your top 20 clients and top 10 prospective clients come from?

II. Start with prioritizing a few industries to learn more about based on who you do profitable business with now.

III. Keep files of newspaper and magazine articles, industry journals and anything else you can find that’s pertinent for easy reference as required. Read them, think about them, make connections to your services.

IV. Ask clients about their industry issues. What level of knowledge would distinguish you from a competitive service provider and why is that important to them?

V. Finally, as you learn about the top issues currently affecting your clients, explore your expertise can help turn issues into opportunities rather than threats. Quantify how your services can minimize risks and make a difference in the achievement of the client’s objectives.

VI. File your stories, either your own or those that you hear about. For example, if you have a client who was able to retain one staff member that saved them $200,000. in recruitment and training costs, not to mention preventing loss of knowledge and clients, as a result of your consulting or coaching services, then be sure you find a way to save that story. Get a testimonial or at least be able to talk about the bottom line results that your client achieved as a result of working with you, Business Savvy Professional Extraordinaire!

VII. Have fun – part of lifelong learning is getting outside of our own boxes and jumping into other’s now and then to truly empathize and problem solve with clients.

Ways To Effectively Work From Home

In this day and age, there are several people who work from home on a regular or on an on-and-off basis. The reasons could be numerous, starting from health issues, long commute, maternity, and so on. The belief that an employee needs to be in the office to be efficient is now gradually changing, with benefits of working from home arising aplenty. However, for some people, especially if you have just begun to work from home, things can get a bit overwhelming. Here are a few things you can do to organize your ‘home office’.

A Constant Office Space

Setting up one room (or a portion of a room) as your office can go a long way in creating a sense of mood and motivation that might otherwise be lacking when you are not in office. Fix a table, an ergonomic chair (yes, it is an investment you will not regret if you work from home regularly), and other essentials you might need for work, for example, a charging station for your computer or mobile phone around that area. Stick to that place the best you can while working and move away when you are not. You can still visit that area when you are not working, but make sure it is not close to the bed that you sleep in. In smaller houses this might be difficult to arrange but try to set up your workplace in a different room than your bedroom. This is not because you might accidentally climb onto your bed, and sleep during working hours, but because your quality of sleep at night might be affected by the presence of your work things.

Air Quality

While you are indoors through the major portion of the day, it is important to ensure you get sufficient ventilation, and good quality air to breathe. If you live in an area where the pollution level is low, keep your windows open at all times for the fresh air to stimulate your brain, and improve your efficiency. If, unfortunately, you live in an area where the outside air is horrid, an air purifier is recommended. Remember, your health is of utmost importance no matter from where you work.

Exercise

Although exercising is a mandate for everybody, it is even more crucial for people who work from home. When you are in office, you might take frequent breaks down to the cafeteria or a roadside tea/coffee shop, but when you are home, these breaks are eliminated from your routine. Hence, it is of utmost importance to exercise regularly. Choose whatever works for you – yoga, aerobics, weights, cardio, but be regular and diligent about it.

Venture Out

Make it a point to get out of the house at least for ten or fifteen minutes every working day. You could either run a quick errand such as going to the ATM, picking up dry-cleaning, buying dinner, and so on, or you could take a simple walk in your neighbourhood at the very least. Going outside once in a day and seeing other people on the road helps your brain relax, because, after all, we are all social beings.

Do Not Overwork

Many people, especially in the beginning, tend to feel guilty about not working from the office. They feel that they are not working enough, or something is missing. Some people have it even worse because others who go to office regularly have a tendency to point fingers and condemn those who work from home. Snide remarks such as “Oh, what do you know about the hectic traffic we go through”, or “You work from home, that must mean you have plenty of time”, to “I don’t think people who work from home actually get any work done”, are very commonly heard. Do not get bogged down by such things. Just because you work from home does not mean you should work longer hours. Fix your work hours as you would if you were in office, and stick to it.